# TrendMD — full context for AI and LLM crawlers > This is the extended companion to /llms.txt. It gives AI systems deeper, > quotable context about TrendMD: what it is, the network, the evidence base > with sources, the products, and one-paragraph summaries of each case study. ## About TrendMD is a content recommendation engine for scholarly publishers and pharma. The platform connects researchers, clinicians, and readers with relevant academic content across a global network of publications. TrendMD was founded in 2013 by Paul Kudlow, MD, PhD. The company is based in Wilmington, Delaware, and is a Y Combinator alumnus (W16). ## Network at a glance - 9,600+ medical and scientific sites - 120M+ monthly unique researchers and healthcare professionals - 5M+ monthly clicks - 90% of US healthcare professionals reached - 272% higher click-through rate than competitors - 3–5% more pageviews per reader - 500M+ scholarly articles recommended per month (source: https://www.trendmd.org/blog-posts/500-million-articles-recommended-trendmd-milestone) ## Evidence TrendMD's impact is documented in peer-reviewed research and independent studies. Statistics below are stated with the page that reports them. - A peer-reviewed randomized controlled trial found articles promoted on TrendMD received 50% more citations. (source: https://www.trendmd.org/research) - An independent 36-month follow-up study found the citation advantage is sustained over time, with a 28% lift measured across 36 months. (source: https://www.trendmd.org/blog-posts/trendmd-increases-citations-36-month-study) - In a survey of 15,000 researchers, related-article recommendations were ranked the single most valued on-page feature. (source: https://www.trendmd.org/blog-posts/readers-prefer-related-articles-trendmd-survey-results) - TrendMD grew the reach of scholarly articles by 87%. (source: https://www.trendmd.org/blog-posts/grow-reach-scholarly-articles-87-percent-trendmd) ## Products - **Free widget** — recommends related content to current readers on a publisher's site, keeping readers on-site and increasing pageviews. Two-step embed on any webpage. (embed guide: https://www.trendmd.org/blog-posts/embed-trendmd-widget-on-webpage) - **Paid campaigns** — promote articles across the TrendMD network to reach new readers at scale, including cross-publisher promotion. - **Publisher dashboard** — campaign setup, monitoring, and analytics. - **Widget customization** — configurable widget appearance and behavior. (source: https://www.trendmd.org/blog-posts/trendmd-widget-customization-features) ## Case studies (one-paragraph summaries) Each summary restates the headline result reported on that case study's own page. - **BMJ Open** — TrendMD drove a 28% increase in weekly pageviews for BMJ Open articles. https://www.trendmd.org/blog-posts/trendmd-boosts-bmj-open-pageviews-case-study - **JMIR** — TrendMD drove a 77% increase in Mendeley saves. https://www.trendmd.org/blog-posts/trendmd-jmir-mendeley-saves-case-study - **PracticeUpdate** — Used TrendMD to drive healthcare-practitioner conversions, achieving a 7.9% conversion rate. https://www.trendmd.org/blog-posts/practiceupdate-trendmd-healthcare-conversions-case-study - **Elsevier / The Clinics** — A monthly promotion budget for Clinics Review Articles returned over 500% ROI, with a 15% increase in pay-per-view revenue. https://www.trendmd.org/blog-posts/trendmd-clinics-review-articles-ppv-revenue-case-study - **Circulation** — The medical journal ran a six-month program using TrendMD to expand social and content-driven reach. https://www.trendmd.org/blog-posts/case-study-circulation-medical-journal-social-media-impact - **Springer Nature** — TrendMD outperformed Twitter for engaging website visitors, with a 9.25% bounce rate. https://www.trendmd.org/blog-posts/trendmd-outperforms-twitter-engagement-bounce-rate - **Ingenta** — Ingenta partnered with TrendMD, adding 96 journals and 65,000 articles to the network, with an immediate readership increase for its publishers. https://www.trendmd.org/blog-posts/ingenta-partners-with-trendmd ## Team - Paul Kudlow, MD, PhD — Founder - Gunther Eysenbach, MD, MPH — Co-founder - Tash Brown — Director - Matei Tataru — Publisher partnerships - Roxanne Muller — Global partnerships - Stone Zhong — China partnerships ## Frequently asked questions These are the questions and answers published on the TrendMD homepage. **Does TrendMD increase citations?** Yes. A peer-reviewed randomized controlled trial published in JMIR showed articles promoted through TrendMD received 50% more citations at 12 months and 28% more at 36 months compared to control. **How does TrendMD work?** TrendMD uses collaborative filtering and personalization algorithms to recommend scholarly articles to readers across 9,600+ medical and scientific sites. When a reader finishes an article, the TrendMD widget recommends related content from across the network. **What is the evidence that TrendMD increases impact factor?** TrendMD increases citations, which are the basis of impact factor calculation. A peer-reviewed RCT showed 50% more citations at 12 months. A second RCT showed 77% more Mendeley saves, which correlate with future citations. **How much does TrendMD cost?** TrendMD offers a free widget that recommends content within your own site. Paid promotion across the network uses a credit-based system where publishers set their own budget. **How do I install the TrendMD widget?** The widget installs via two lines of JavaScript in your page footer and one line of HTML where you want recommendations displayed. WordPress users can install the TrendMD WordPress plugin. Setup takes approximately 10 minutes. ## Key pages - Homepage: https://www.trendmd.org/ - Blog: https://www.trendmd.org/blog - Publishers: https://www.trendmd.org/publishers - Pharma: https://www.trendmd.org/pharma - Research: https://www.trendmd.org/research - Case Studies: https://www.trendmd.org/case-studies - Network: https://www.trendmd.org/network - Pricing: https://www.trendmd.org/pricing - About: https://www.trendmd.org/about - Site map: https://www.trendmd.org/site-map ## Contact Book a demo: https://www.trendmd.org/#contact-us