What do penguins have in common with academic publishing?

The Link Between Penguins and Academic Publishing

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How collaborative filtering and smart recommendations help connect readers and publishers

For over a decade, influencers and thought leaders in academic publishing have gathered at the Academic Publishing in Europe (APE) conference to discuss the industry's future. This year's conference was no exception, featuring keynotes from major players like Springer Nature, Elsevier, and AAAS/Science. Topics ranged from research integrity and achieving Open Access 2020 to peer review standards and online publishing innovations.

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Collaborative Filtering in Academic Publishing: TrendMD at APE 2017

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Matt Cockerill, Director of Partnerships at TrendMD, explored this intriguing connection in his 15-minute presentation. At minute 2:34 of his talk, he draws a surprising parallel between penguins and the way academic content is recommended to readers. In his presentation, Matt Cockerill highlighted the power of collaborative filtering in enhancing the research process. As the body of scholarly publishing continues to grow, it becomes increasingly difficult for readers to find the content most relevant to their interests. Collaborative filtering, a technology used by TrendMD, addresses this challenge by generating smart recommendations that connect readers with pertinent academic content across a vast network of scholarly sites.

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Enhancing Research Discoverability Through Smart Recommendations

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TrendMD plays a vital role in improving content discovery for researchers. By providing tailored recommendations, TrendMD helps readers navigate the overwhelming volume of published research, ensuring that valuable content is not overlooked. This approach not only benefits readers but also strengthens the relationship between publishers and their audience by increasing engagement and visibility of published works.

See what else he had to say (and a sneak peek at an upcoming paper) below.

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The 2017 APE conference, "Publishing Ethics: Doing the Right Thing - Doing Things Right," was held January 17-18 in Berlin. See more videos from this event here.