Increase citations, readership, and discoverability for your journal

Yes. Installing the recommendation widget costs nothing, and it stays free for as long as you only promote your content to readers already on your own sites. You spend credits only when readers on third-party sites click through to your articles.

Two lines of code on your article pages. Setup takes as little as 10 minutes once your account is created and your content is indexed, and your Account Manager sends you the site-specific widget code. There is also a dedicated WordPress plugin.

On the free plan, roughly 75% of your additional views come from readers already on your own sites and 25% from readers finding your content on third-party sites.

Paid promotion scales the second number. You set a monthly budget, mark the articles you want sponsored, and those articles are recommended across all 9,600+ sites in the network.

TrendMD offers publishers and content producers numerous benefits. To list a few:

1. Readership growth: TrendMD helps marketers attract high-quality views at scale by pushing out content on top scholarly sites. Advertisers use our marketplace to control which content is distributed over TrendMD’s vast network of publishers.
2. Drive conversions: To drive traffic that converts into leads, downloads, sign-ups, or other engagements, TrendMD’s recommendation engine learns and pushes relevant content most likely to interest your targeted users. You can then capture leads with engaging CTAs on-site.
3. Drive user engagement and content usage: TrendMD looks beyond just related links to help people discover, read, and cite interesting scholarly content from your journals and websites through personalized recommendations. Our recommendation algorithms continuously optimize the placements of links to your content for the right audience while readers are actively looking for something interesting to discover. TrendMD’s dashboard lets you track incoming traffic, link clicks, and other KPIs in real-time. You can analyze content performance and optimize your campaigns to meet your goals and improve ROI. Read: TrendMD provides higher reader engagement than Google Scholar or Twitter.
4. Increased brand awareness: TrendMD’s content discovery platform recommends content through high-impact placements alongside editorials on top scholarly sites across the web, matching advertisers with relevant publisher audiences across all categories, from STM, humanities, and social sciences. Your content can reach millions of viewers and gain valuable interactive exposure within a credible, trustworthy context.

TrendMD increases pageviews by recommending your content on other articles throughout the TrendMD network. Installing the TrendMD widget on your website(s) typically increases article pageviews by 3-5%.

For content providers and publishers on our Starter Plan (not paying for credits), about 75% of your additional article views will come from visitors on your own sites finding links to your content in the TrendMD widget (red box below). The remaining ~25% will come from visitors finding links to your content in the widget on third-party sites.

Once you’re paying for credits, you can set a precise budget for how many extra visitors you want us to send you monthly.

The TrendMD widget generally increases pageviews on your website(s) by 3-5% for free. In terms of increasing readership, the widget earns you, on average, 7-10 credits (or, put differently, 7-10 new readers) per 1000 widget loads. These credits can be used to acquire further new visitors at a rate of 1 credit per visitor, so that as you grow, you’re reinvesting in your further growth.

TrendMD's traffic lift is a percentage increase based on the number of additional views relative to baseline traffic. This means that both small and large publishers can see comparable percentage lifts.

1. Large publishers: They have more baseline traffic and can earn more credits but require additional views to achieve the same percentage lift.
2. Small publishers: They need fewer additional views to see the same percentage lift and, therefore, pay less overall to boost their traffic compared to large publishers.

The TrendMD recommendation widget is 2 lines of code you install on your website(s). Once installed, the widget recommends relevant articles to your readers using our recommendation algorithm.

At any given time, at least half of the widget's recommendations will come from your publications. The remainder (at most half) will come from other publishers in our network.

The TrendMD widget promotes your content:

1. On your own article pages (keeping visitors engaged on your sites for longer). This is free!
2. On third-party websites (bringing new visitors to your sites). This costs 1 credit per visitor. 

In addition, TrendMD widget promotes third-party content on your website. Every visitor that clicks a link to a third-party site earns you 0.5 credits

TrendMD exists to grow your readership, not reduce it. Clicking a TrendMD link opens the page in a new tab, so visitors don't leave your site. However, you can block direct competitors from appearing on your site.

A sponsored article simply determines where this article will be seen in the TrendMD network.

Sponsored articles will be recommended across our network as long as your credit balance is above zero.

Non-sponsored articles will be recommended in the widget on your website(s), but will not appear in recommendations on other publishers' sites.

Similarly, articles other publishers have designated as 'sponsored' will appear in the widget on your site as third-party links.

In-network links (i.e. non-sponsored articles) are articles that are recommended across your websites only.

‘Sponsored' links are articles that are recommended across the TrendMD network.

Any articles you mark as 'Sponsored' will appear as recommendations on third-party websites.

To sponsor an article, please contact us.

In articles formatted with a 2-column layout, the widget tends to perform best if placed directly below the abstract.

With articles formatted with a 1-column layout, the widget tends to perform best if placed on the right side of the page.

That said, we encourage you to A/B test to determine the optimal widget placement that yields the highest clickthrough rate for your website and readers.

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Our algorithms are designed to recommend your content at the most optimal times in the most optimal places.

A common cause of low widget CTRs is when the widget is less visible on the page. We encourage you to play around with the widget placement and see what results in the best ROI. See here for more recommendations.

Part of what makes TrendMD stand out is the level of sophistication of our recommendation algorithms. Because the algorithm learns about your content over time, the recommendations to your content will improve drastically over the first few months the widget is installed. Read about the experiment in this post.

TrendMD works by recommending similar content to readers. If your content is too broad or narrow in scope, it can take longer for the algorithm to determine optimal recommendation locations. If you think this might be preventing you from reaching your goals, speak to your Account Manager.

No. We operate as a guest on your website. The TrendMD widget is designed to load after the rest of the page, ensuring it doesn't interfere with your website's performance.

There is no need to wait! The TrendMD widget code works the same way regardless of the platform**. Additionally, the transition does not affect any of the backend work that TrendMD does to index the content and distribute your links across the network, so you will have complete continuity to follow through the resulting analytics in your TrendMD dashboard.

**If you are switching to/from WordPress, please contact us.