Growing Acceptance of Open-Access Publication
Authors expect rigorous and quick peer review and post-publication promotion of their articles to top the list of services.
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Expectations of Authors from Publishers
These expectations of publishers from authors should not come as a surprise. Over 5000 new peer-reviewed articles are estimated to be published across 27,000 online journals daily. Publishing your article openly for anyone to see is a great first step, but with so much content floating around, having your content seen just in that one journal is insufficient to generate impact.
The scholarly publishing industry was initially created to keep (i.e. index), curate (i.e. peer-review), and distribute the leading edge of humanities knowledge through peer-reviewed content. While scholarly publishers are still certainly doing a great job indexing content, the peer-review system is starting to show its age, and electronic distribution of content is almost non-existent. Traditionally, publishers distributed content via the circulation of their print journals. But as scholarly publishers continue to move from print to online - what are publishers doing today to ensure electronic distribution of our work?
Post-Publication Promotion
Challenges in the Scholarly Publishing Industry
Our aim at TrendMD is to help publishers utilize the amazing distribution power of the internet to disseminate their authors’ work electronically. Similar to print circulations, TrendMD guarantees a certain amount of distribution by intelligently recommending article links next to other relevant articles across online journals and blogs. We’re happy to announce that BMJ Group is now part of our growing network of publishers. This means that content submitted to TrendMD will be distributed to a targeted audience of >2M people per month and growing at 5% per week.
Indexing and Curating Content
If you’re a scholarly publisher reading this blog post, I encourage you to join our network today and help your authors generate the impact they deserve. Besides attracting more authors to your journals, you’ll also increase your revenue and readership.
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