TrendMD Drives 15% Increase in Pay-Per-View Revenue for Clinics Review Articles
The budget to promote content with TrendMD corresponded with a 15% year-on-year pay-per-view increase and over 5-fold ROI
Past posts on this blog have demonstrated the effectiveness of TrendMD for increasing overall pageviews and driving traffic to specific journals. However, we have yet to highlight the impact that TrendMD can have on revenue generated by those pageviews and subsequent article downloads. Recent results with Clinics Review Articles suggest that TrendMD not only helps drive traffic but also significantly increases revenue from pay-per-views.
How TrendMD’s Content Promotion Boosted Revenue and Engagement
In January 2016, The Clinics began allocating a monthly budget to promote their articles using TrendMD. By September, we compared the aggregate PPV (pay-per-view) revenue generated during this period to the same timeframe in 2015, prior to using TrendMD. The results were compelling: the aggregate PPV revenue on The Clinics' site was 15% higher when TrendMD was utilized for content promotion.
Additionally, visitors referred to The Clinics' sites via TrendMD were highly engaged, with an impressive 9% of them clicking through to purchase an article. This engagement underscores the effectiveness of TrendMD in not just driving traffic, but in converting visitors into paying customers.
Clinics Review Articles: A Century of Impact in Medical Publishing
Clinics Review Articles has been a cornerstone of medical publishing for over 100 years, assisting healthcare practitioners and medical researchers in saving time, staying current, and improving patient outcomes. The first Clinics of North America were published in the early 20th century by W.B. Saunders Publishing Company in Philadelphia. Today, the series has grown to nearly 60 different Clinics Review Articles titles, each focusing on a specific area of surgery, medicine, veterinary medicine, nursing, and dentistry.
