The American Diabetes Association receives an 8.5% lift in traffic per month on their newly launched journals from TrendMD's Professional Plan
The American Diabetes Association strategically used TrendMD’s Professional Plan to boost the discoverability and readership of two smaller journals.
Boosting Readership for Smaller Journals with TrendMD
Using the TrendMD widget on all four of their journals, ADA saw traffic increases of around 3% across their journals with the TrendMD widget. However, over the last three months, they have used the TrendMD Professional Plan to increase the traffic directed to two of their journals, Clinical Diabetes and Diabetes Spectrum. This targeted sponsoring (or ‘traffic shaping’) resulted in an average of 6.7% monthly traffic lift in Clinical Diabetes and 8.5% in Diabetes Spectrum. At the same time, their two larger publications, Diabetes and Diabetes Care, maintained strong traffic lifts of 4.1% and 2.7%, respectively.
How the American Diabetes Association Achieved an 8.5% Traffic Lift
Among the key benefits of the TrendMD Professional Plan is that it helps publishers build awareness and readership for their smaller or newly launched journals. The Professional Plan allows you to use your larger sites to boost the traffic volume going to your smaller or newer journals to promote their content.
Articles on the larger sites continue to be recommended to visitors already on your sites, while the links bringing in new visitors link exclusively to the content on journals you wish to highlight.
This post was created with the approval and assistance of The American Diabetes Association.
