Grow your readership with TrendMD. Drive a network of engaged readers to your content using the power of TrendMD’s advanced content recommendation engine. Discover how TrendMD can help you increase article visibility and enhance user engagement across our vast scholarly network.
Grow your readership with TrendMD. Drive a network of engaged readers to your content using the power of TrendMD’s advanced content recommendation engine. Discover how TrendMD can help you increase article visibility and enhance user engagement across our vast scholarly network.
Read by 1,000+ publishing professionals
TrendMD is more than just a content recommendation tool—it's
your gateway to expanding your audience and growing your readership.
Our extensive network and sophisticated algorithms make it easy to
connect with readers who are already interested in your content.
With TrendMD, you can maximize your content’s visibility and
reach a highly engaged audience across our scholarly network.
Take the guesswork out of growing your readership with TrendMD.
Our platform connects you with the readers you're looking for,
and you control how they discover your content. Whether you
choose our free widget or opt for paid options, TrendMD ensures
that your content reaches the right audience at the right time,
driving engagement and increasing pageviews.
Free
widget: Our widget recommends the right content to your current
readers ensuring that the most relevant recommendations are
shown to those most likely to be interested.
Paid
options: Maximize your reach with access to 9,600+ medical
and scientific sites and 120M+ monthly unique researchers and
HCPs. You set the budget
and decide the scale – TrendMD adapts to meet your goals
and audience needs.
Reach the readers you want
exactly how you want them.
At TrendMD, our leadership team brings decades of experience in tackling content discoverability challenges within the academic publishing industry. Trust in the experts who understand your needs and are committed to delivering excellence.
Founder
Director
Global partnerships
China partnerships
There is currently a paucity of evidence‐based strategies that have been shown to increase citations of peer‐reviewed articles following their publication. We conducted a 12‐month randomized controlled trial to examine whether the promotion of article links in an online cross‐publisher distribution platform (TrendMD) affects citations. 3,200 articles published in 64 peer‐reviewed journals across eight subject areas were block-randomized at the subject level to either the TrendMD group (n = 1,600) or the control group (n = 1,600) of the study.
Our primary outcome compares the mean citations of articles randomized to TrendMD versus control after 12 months. Articles randomized to TrendMD showed a 50% increase in mean citations relative to control at 12 months. The difference in mean citations at 12 months for articles randomized to TrendMD versus control was 5.06, 95% confidence interval [2.87, 7.25], was statistically significant (p < .001), and found in three of eight subject areas.
At 6 months following publication, articles randomized to TrendMD showed a smaller yet statistically significant (p = .005) 21% increase in mean citations relative to the control. To our knowledge, this is the first randomized controlled trial to demonstrate how an intervention can increase the citations of peer‐reviewed articles after they have been published.
Prior research shows that article reader counts (i.e. saves) on the online reference manager Mendeley correlate to future citations. However, no evidence-based distribution strategies have been shown to increase article saves on Mendeley.
We conducted a 4-week randomized controlled trial to examine how promoting article links in a novel online cross-publisher distribution channel (TrendMD) affect article saves on Mendeley. Four hundred articles published in the Journal of Medical Internet Research were randomized to either the TrendMD arm (n = 200) or the control arm (n = 200) of the study.
Our primary outcome compares the 4-week mean Mendeley saves of articles randomized to TrendMD versus control. Articles randomized to TrendMD showed a 77% increase in article saves on Mendeley relative to control. The difference in mean Mendeley saves for TrendMD articles versus control was 2.7, 95% CI (2.63, 2.77), and statistically significant (p < 0.01). There was a positive correlation between pageviews driven by TrendMD, and article saves on Mendeley (Spearman’s rho r = 0.60).
This is the first randomized controlled trial to show how an online cross-publisher distribution channel (TrendMD) enhances article saves on Mendeley. While replication and further study are needed, these data suggest that cross-publisher article recommendations via TrendMD may enhance citations of scholarly articles.
TrendMD is the world's leading scholarly content discovery platform designed exclusively for distributing high-quality content across various disciplines. When you join our network, your content appears as recommended across our network of publishers – a network that includes the largest and most authoritative publications in their fields.
TrendMD optimizes for engagement. Instead of blindly recommending all content to all readers across the web, our algorithm recommends the right content to the right reader, ensuring you're growing readership and engagement simultaneously. The more interesting your content is and the more traffic you drive, the more you will be recommended throughout our network.
TrendMD powers a free content recommendation widget that recommends content for readers based on their reading habits. The widget recommends your content across your site and other publications in our network. As long as your credit balance is above zero, your content will be recommended on other publications’ sites across our network.
The result is increased content discoverability for readers and publishers alike.
In addition, TrendMD uses a credit system that charges for visits we send to you from elsewhere in our network (1 credit a visitor) and rewards you for readers you send to another publication in our network (0.5 credits a reader). This means that as your readership grows, you earn credits that you can reinvest in yourself to fuel more growth.
Getting started is easy! Just Schedule a TrendMD discovery call with a member of our team. (Note: Unfortunately, we do not currently work with individual authors looking to promote their published works.)
Content discovery is a rapidly growing field in digital media that uses predictive algorithms to help people discover content they may like but never knew existed. Social media platforms often integrate discovery-based features into their sites, such as Facebook's News Feed or YouTube's Recommended for You section. Discovery platforms like TrendMD are built around a predictive engine that all publishers can integrate into their sites, surfacing targeted recommendations for their readers. Content recommendations are offered in various ways on publisher websites and apps. Recommended stories can be placed within content streams/feeds on a publisher's homepage or along the right side of an article. The most impactful placement often immediately follows the end of an article, though recommendations can also appear mid-article. These promoted recommendations are less intrusive than traditional online banner ads, and the best examples create real value for consumers by providing them with relevant and informative content. Story-driven content also enables marketers to develop a stronger emotional connection with their target audiences in a way that direct advertisements can’t. Content discovery can drive results for marketers across industries and serve many different metrics or goals.
Search marketing is a type of 'pull marketing.' Search customers have typed in what they want and are in the market for your product or service. The customer is 'pushing,' and advertisers only need to pull them in. These ads are designed to make a 'sales pitch' to the user.
Display marketing is a type of 'push marketing.' When the display ad is placed on a user's site, the user is not specifically searching for your product or service. Instead, they may be viewing a video, checking their favorite news or social site, researching, or taking other action. In this case, the advertiser is pushing the awareness of their product onto the user. Display ads are similar to traditional television commercials. Most of the audience will not be interested in the product or service (unless highly targeted or via retargeting), at least not at that time. However, the ads may foster brand awareness, imparting a visual impression in the viewer's mind so they may recall your ad if and when they need your product or service.
TrendMD reaches 120M+ monthly unique researchers and HCPs across 9,600+ medical and scientific sites, driving 5M+ monthly clicks.
Not at all! Despite our name, TrendMD is a content recommender system currently used across all academic disciplines, ranging from physics to music theory; we just began as a recommendation tool for medical content, thus the name.
We take your data privacy very seriously. Whether you’re simply a content lover who consumes our content or a TrendMD client, your data is safe with us. We do not share it with any 3rd parties – no exceptions. See TrendMD Privacy Policy for more details.
Three fields are required: article title, article URL, and an abstract or other text block. Without these three, an article cannot be recommended.
Author names, publication date and journal name are not required but improve the quality of recommendations when available. After you are onboarded, TrendMD automatically crawls your site to gather this metadata, and the widget continues collecting it from newly published articles as they go live.
After your account is created, you can log in to your account from anywhere on the TrendMD site by clicking on the Login icon at the top right.
Or by going directly to our
sign-in page.
To create an account, please
Book a 30-minute TrendMD demo
to access your demo.
You can share your login information with other individuals in your organization. Just be aware that they will have access to all the same features and permissions that you do.
You can also request additional logins for others at your organization by contacting your Account Manager (if you don't know who your AM is, contact us using this contact form).
A click refers to when a user clicks on a link. An impression means that a user has seen (or potentially seen) a link to your site. An impression is counted whenever an item appears in the current page of results, whether or not the item is scrolled into view, as long as the user need not click to see more results (such being required to click "see more" to see the link).
All clicks are also impressions, but not all impressions convert into clicks.
1. No indexing request is needed if the widget is installed via a WordPress plugin; instead, TrendMD staff will register your organization and website(s) in the Admin Dashboard
2. Download the plugin from https://wordpress.org/plugins/trendmd/
3. Install the downloaded plugin in your WordPress Admin Dashboard by following these steps:
4. During the installation process, the plugin attempts automatic identification
5. If this fails, the wizard will request the journal ID, and TrendMD can provide it upon request
6. Once the plugin is installed, enable indexing
7. Click “Continue” to go to the TrendMD website, and click on “Create account”
8. Login with your TrendMD account
9. Complete your registration
10. Add your website to TrendMD
The TrendMD dashboard shows the following metrics:
You can also track TrendMD visitors through Google Analytics.
The clickthrough rate (CTR) is a key engagement metric for your content. It measures the number of times a reader clicks on your link divided by the total impressions (the number of times the link was seen, whether or not they clicked on it).
A high CTR means that a higher proportion of people viewing your widget or links are clicking on it. We consider anything above 3% to be a high widget CTR and anything above 0.3% to be a high link CTR.
For general technical support or information regarding your account, please fill out this contact form or contact your customer support manager.
Due to demand, there will occasionally be a delay in generating recommendations for new articles. In general, the delay should be no longer than 30 minutes. If, however, you notice that more than 24 hours have passed without any recommendations generated for new articles, please contact us using this contact form.
By default, we append UTM tracking codes to all the indexed content for your websites. If you want to set up different link-tracking parameters, simply contact your Account Manager or fill out this contact form and ask us to append a tracking parameter to your account.
If you close the page before indexing is complete, you can resume the indexing by reopening the TrendMD settings page (Plugins->TrendMD). The WP plugin will resume indexing from where it left off.
Editor’s Choice boosts an article’s visibility in the widget on your own site. A labelled article always appears in the number one recommendation slot, the upper right corner, whenever it is relevant to the page. If several of your articles carry the label, the single most relevant one from that group is shown. The label stays on an article until it is manually removed.
To set or remove Editor’s Choice on an article, contact us. You will be notified once the change is made, and the article’s status will update accordingly on your dashboard.
Discrepancies between TrendMD reporting and Google Analytics reports are normal because of differences in reporting methodologies. That said, both should follow similar trends. The following campaign example indicates discrepancies between Google Analytics and TrendMD reporting, but the overall trend is similar. Let's explore some of the reasons for those discrepancies:
For any questions regarding your campaign data in Google Analytics, feel free to reach out to our support team for further assistance.
