The first figures show a 4.56% lift in Ingenta traffic, and TrendMD’s sponsorship program drives a 17% increase
The first figures released since Ingenta Connect and TrendMD announced their partnership in May 2016 show the TrendMD recommendation widget has had immediate success in driving additional traffic to Ingenta publishers’ content. TrendMD continues to demonstrate it consistently delivers online readership and visibility to scholarly publishers.
Participating publishers on Ingenta Connect have had a 4.56% lift in traffic over the last month alone — representing over 7,200 additional site visitors. 166 publishers now feature article recommendations powered by TrendMD, representing 442 websites, and feature a large portion of the Social Sciences and Humanities publishers in the TrendMD network.
As expected, smaller publishers benefit most rapidly because they see an even higher percentage increase in overall traffic due to the large network and broad interdisciplinary reach that TrendMD offers to them.
Publishers in the sponsorship program have seen even greater impact, with an average increase in traffic of 17% compared to the publishers on Ingenta not included in the sponsorship program that benefited from a 4.56% increase in the same period.
One publisher added a $50 weekly budget and boosted traffic by an average of 35% relative to a baseline of 2,438 views over the same period. All publishers saw increases in just one week.
Ingenta Connect and TrendMD collaborated on a pilot program to understand how the TrendMD sponsorship program could increase the impact on traffic. Intended to give publishers a sense of the traffic-boosting possibilities, the TrendMD sponsorship program provides free credits to publishers in addition to the credits publishers earn based on readers’ clicks on recommended articles. Credits enable publishers to promote their content across TrendMD’s entire network; thus, the more credits a publisher has, the more traffic they can direct to their sites. Publishers can also purchase additional credit by sponsoring specific content recommendations to extend their reach.
“We are delighted with the impressive impact TrendMD has already had, driving increased readership for publishers across the Ingenta platform. We look forward to building on this initial success. We plan to work with TrendMD and our publishing partners to extend the network rapidly and encourage them to take advantage of the sponsorship pilot program. The results show TrendMD recommendations help readers discover more journal articles directly related to their interests.” Byron Russell, Head of Ingenta.
